Today’s decision
Watch controls, recheck attribution
Leave robots.txt as is until Google's shared AI training control actually ships, and note which new controls Bing offers you. Expect Gemini citations to arrive without UTM tags, so don't treat a dip in tagged AI traffic as lost visibility.
Google plans to support a shared AI training control in robots.txt, and Bing is expanding publisher controls over how AI uses content, so the rules for who can learn from your pages are taking shape. At the same time, Gemini cited links no longer carry UTM parameters, and a study finds AI Overviews pushing News Boxes out of search results, which makes AI-driven visits harder to see and classic news placements harder to win. The front is significant and still moving: keep watch rather than overhauling anything today.
Five-day forecast
What we expect over the next five days, with the probability and marketer impact of each. Select a day to see the evidence behind it.
Active watches & warnings
Only material conditions appear here. Calm is the normal state.
What changed today
Meaningful changes since the previous report, with the source and why it matters.
Observed, measured, recorded, forecast, decided
Five instruments and one decision. That is the whole job, and the last station is the only one that is yours.
Discovery is changing. Is your business ready?
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